I’ve been thinking a lot about visibility, searches and presence lately…primarily about how a small bespoke business like mine becomes able to be seen and found more easily in web searches , but also, in real terms about human nature…things seen and not seen.
This train of thinking all began when I looked into the many ways of promoting myself and my work to the wider public. I was approached by my account manager from yell.com, offering me untold riches and promises of more work than I could handle, for a cost, quite a high cost as it turns out!
This was followed by a stream of advice and guidance from people I know via twitter, facebook and acquaintance. The consensus was that I would be better served by a few blog posts, tweeting and Facebook posts based around my work and the kind of work I do… carefully constructed ones and containing the magical keywords and phrases pertaining to my area of specialism and nature of my work.
Bespoke Joinery sure, But what next in the cyber world?
I did some research, my homework, and came up with a list. A list of terms and phrases that held some meaning and relevance to myself, my work and more crucially, to my prospective clients: carpenter, craftsman, bespoke, joinery, handmade, handcrafted, unique, quality, individual and design as well as localisation terms such as Northumberland, North Tyne, Bellingham, Hexham, Kielder …. the list does go on further, but I digress. In short, I discovered a whole new language with it’s own point of reference, designed to assist with the work of gaining visibility, presence and a mention in a web search….I’m still learning and it will be a long journey i am sure but a worthwhile journey to bring my message, creative skills, quality standards and attention to detail to this beautiful world.